Who is Steve Barbarich?
Posted by Brody on June 24, 2009Steve Barbarich is an inventor, entrepreneur and philanthropist who took it to be his responsibility to solve a problem he saw in the retail market for portable spa Jacuzzis.
As with buying anything online, consumers have to be weary of when they put in their credit card information. With the way identity theft is these days, consumers can never be too careful. Whether you are buying a pair of shoes or looking into buying a hot tub, like Steve, you need to verify the retailer that you are buying from.
So Barbarich decided that he would do something about his predicament. Instead of waiting around for someone to open a business for this service, he decided he would do it on his own. He founded choosedirecthottubs.com after doing his best to find a hot tub from a retailer that was already on the market.
In his previous endeavor he found customer service to be lax and a problem he wanted to solve. So he made sure that his new business put a priority on achieving excellent customer service. And really that is what keeps people coming back for more when it comes to buying off an online retailer. When you have a problem with an item, say a bra you bought on the Victoria’s Secret website they are quick to make you happy and turn around the product that you really want. So you are more likely to buy from that company again, or recommend it to your friends.
Barbarich believes that customer service should not be what goes out the window when it comes to the business of e-commerce. Just because you are not dealing with customers face to face, does not mean that they do not deserve an amazing customer service experience.
Barbarich will continue to offer his luxury products with top notch customer service.
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